In the age of coronavirus, where people feel fear and trauma, nonprofit organizations are facing financial troubles. The pandemic and its impacts on the economy make everything unpredictable. Will people retain their jobs? Can businesses provide services people need?
In the weeks or months ahead, nonprofits will need cash to keep their operations running, compensate their personnel, pay rent and electricity, and even build an endowment. But with this isolation period, how can these organizations raise funds? Aside from seeking assistance from fund development consultants, consider these strategies below:
1. Content Marketing
Let people know what you do that is relevant to them through content. You need to keep up with the tight competition so that donors will notice your nonprofit. Start by knowing who your potential supporters are. Then figure out how you can find them.
If they’re mainly on Facebook, it’s where you should reach out to them. If they usually communicate on emails, find out their email address and tell them who you are and what you do.
2. Donor Retention
Among the biggest issues of nonprofits is that they rapidly lose their donors as fast as they obtain them. Donor retention is the measure of the number of donors that provide to your organization every year. Here are ways to enhance your donor retention rate:
- Share your success and difficulties and failures with your donors. Let them feel that they are part of a good cause your organization does.
- Ensure that your new donors remember you after the contribution. Develop a technique to request the second gift.
- Improve your communication with your donors.
- Request for feedback, whether online, over the phone, through the mail, or face to face. As soon as you get the result, act on the concerns.
3. Create a Culture of Philanthropy
Remember to treat everyone involved with the charity with care and regard. If possible, bring all the departments’ personnel to regular meetings to share stories and opinions. Listen and offer opportunities to individuals to communicate and understand each other.
With each project, work hand in hand with the team to attain shared objectives. It could be an effective fundraising program, your company’s cause, or growing your programs.
4. Keep Your Supporters Anticipate Your Next Fundraising
Make sure that every project is different. Come up with new fundraising ideas and keep your supporters excited about what’s next. Keep in mind that the competition is tight, and there are countless other options to which donors can give their donations.
Even if your fundraising concept were a success many years ago, you would have to repeat it this time. If there are no other choices, you may put a twist or add new concepts. For nonprofits that need help with fundraising in Atlanta, Alexander Haas has a solid background in fundraising.
5. Update Your Resources and Tools if Necessary
Consistently evaluate your tools and resources to determine areas of improvement. You might not be aware, but outdated tools are holding your objectives back. With the fast-changing technology these days, what worked for you last month might not work in the coming weeks. Make sure to remain on top of the constant developments in the market.
Looking for the Right Fundraising Professionals
When picking the best fundraising experts, identify what kind of fundraising services your organization needs. Ask the people you know for recommendations or research online, then develop a prospective list of consultants.
Pick one with experience conducting prospective research, directing annual offering programs, directing capital campaigns (such as Alexander Haas pre-campaign counseling), and understanding the moves management process. See to it that they have a successful track record of dealing with organizations like yours.