Powerful Call to Action: 5 Effective Techniques in Creating One That Actually Cause Action

Buy now. Join. Call now. 

These are all common call-to-action phrases, which you shouldn’t expect to provide desirable outcomes since people are now more knowledgeable than ever. In marketing, your call to action (CTA) is a part of your advertisement that can make or break your marketing campaign (Check out this article for more info about digital marketing).

So, how do you create one that will captivate your audience?

What Is Call to Action?

In simple terms, a CTA is a statement that aims to get an immediate response from the person reading or hearing it. Companies use it if their prospective buyers are not taking the next step in their sales process – whether it’s buying or requesting more information. It’s often used at the end or sometimes throughout the sales pitch to let your target market know what to do next once they’re interested in your products or services. 

Try this article for more about the role of your CTA to increase your sales.

Tips in Creating Killer CTAs

1. Provoke Emotions

Evoke an emotional response in your targeted audience with a longer CTA by using more modifiers to get the desired effect. For example, make a promise by writing “Lose weight in just 8 Weeks!” or adding numbers, like “Buy now and get 40%off!” 

On social media, indirect and conversational CTAs work better than indirect approaches. For instance, it is probably more engaging when you say, “Our new dresses are in stores now. When will we see you here?” than “Our dresses are in stores now. Click to buy now!” 

2. Consider the “Free Trial” Strategy

“Free trial” is one of those CTAs that you can’t help but click. These work well with companies selling intangible products or services, including apps, games, software, and analytics. And when they start their trial, convert them into paying customers through email marketing. It’s important to show your prospects how great your service is and not simply tell them. 

3. Arouse Curiosity

Your prospective customers will most likely click your CTA if it stirs their desire to know more about it. You can do this by telling them what you do and the results you get but not all details about how you do it. A study shows that when our curiosity awakens, there are changes in the brain that ready us to know more not only about the subject before us but also about incidental information.

Remember that your target market members are humans who make rational or emotional choices based on the information before them.

4. Provide People with a Reason why They Should Take the Desired Action

What do your prospects get if they click your CTA? Will it help them save money, make their jobs better, or lose weight? Your CTA is one way to acquire new leads, so take advantage of it and create one that explains why your audience should take the action you want them to take.

For example, you may say, “Call now to schedule your free consultation!” 

5. Provoke the Problem Then Offer the Solution

Were you aware that 96% of unhappy customers don’t complain, but 91% of them will simply leave and never come back? Follow these three steps to captivate your prospects’ minds: identifying a problem, agitating the problem, and offering a solution. 

After identifying their problem, arouse interest in them by agitating the biggest problem. You can stir a particular problem in your landing page headlines, subtitles, and bullet points to increase conversions for your CTA. After that, offer your solution in your CTA. 


While these five strategies help you create a persuasive CTA, be creative, and make your own since there are no specific rules in writing a compelling call to action. It helps to fully understand what your company does to its customers and transform the verbs and modifiers into a call to action. Include relevant information where necessary.

Remember that no business gets their CTAs right for the first time. In addition, other elements, such as your funnel and offer, should be well-optimized for your target customers to get a higher conversion rate. Also, you have to test your call to action messages, copy, and button design – whether you are driving traffic from search engines or social media. 

Finally, work with experts to boost your sales through digital marketing. Check here for more info.